#SheCanBe is a digital campaign that was launched on Women’s month by Standard Bank through Wunderman Thompson, the project comprised of interviewing a few public figures in various fields including Entertainment, Arts and Music primarily. We placed our talent on green screen in studio and allowed them to share their stories. This helped us create content that will live on social media across all brand platforms including Twitter, Instagram and Facebook, we launched a playlist under the campaign title “She Can Be” for women empowerment that can be accessed on Spotify.
We shot our talent in studio using green screen, the process involved our artists sharing their journey and expressing why they are in that field and what inspires them to create.
The content was then keyed, edited and sound engineered, we also reimagined the content to live on digital media in different sizes and layout.